Blockchain assets exchange KuCoin has quickly gained a reputation as one of the most popular crypto exchanges in the world, with over 5 million registered users from over 200 countries and regions. According to Alexa traffic ranking, KuCoin's monthly unique visit ranks in the top 5 globally.

Founded in September 2017, KuCoin is headquartered in Singapore and operates in Seychelles, providing its users with multi-language and 24/7 customer service. The exchange has also established local communities in various countries, including South Korea, Japan, Spain, Italy, Vietnam, Turkey, Russia, and India, to offer more localized services. It is estimated that 1 out of every four cryptocurrency holders is with KuCoin.

In addition to its desktop platform, KuCoin has also launched an app for iOS and Android, allowing users to trade on the go. In November 2018, the exchange announced a $20 million round-A funding from IDG Capital and Matrix Partners.

One of the critical features of KuCoin is its wide range of trading pairs, which allows traders to optimize their strategies. The exchange offers hundreds of token and futures trading pairs and is known for its high trading volume. For example, its BTC futures trade has a daily volume of nearly $1.5 billion and is widely recognized as a leader in the industry.

As a private company, KuCoin has a CEO, Johnny Lyu, who leads the exchange's efforts to bring advanced financial services to traders worldwide using blockchain technology. The exchange's focus on customer service and localized communities has helped it to stand out in a crowded market, earning it the nickname “The People's Exchange.”

With its extensive trading options, high trading volume, and commitment to customer service, KuCoin is well-positioned to continue its growth as a leading cryptocurrency exchange. However, its ability to adapt and innovate in the fast-changing world of blockchain technology will undoubtedly be crucial to its future success.